Am I the only one who finds this ad condescending?

  

The “No chilli; no eat” tag line was clearly targeted at identifying with Singaporeans. However, with my profound *ahem* knowledge of Singlish, I declare it improper Singlish in that nobody in Singapore actually speaks like that. It smacks of the arrogant air or the foreigners who hop on a taxi and say “Bukit Timah lar”. Totally wrong use of lar which, contrary to popular belief, is not meant to be added to every Singlish sentence.

For the avoidance of doubt, I am not anti foreigners. There are arrogant foreigners just as there are snotty Singaporeans, both are equally deplorable. I’m just saying the creator of this ad falls on the arrogant side, which I am finding more amusing than anything.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s