Subtle publicity for breastfeeding?

I had something on at the People’s Association headquarters today and was surprised at the number of people who remembered me from “the learning journey”.

Now I must explain that learning journeys were things that PA conducted quite regularly so the fact that I shared at one two years ago really shouldn’t be all that memorable. The project that I shared on was one I am extremely proud of for sure – Ageing Gracefully at Home, a program that provided holistic care for the elderly staying alone in the one room rental flats in Chin Swee. I was glad that so many people remembered the sharing about how we assigned neighbours to the weaker elderly as befrienders who would remind the elderly to take their medicine and generally watch out for the elderly, and eventually expanded the program to even providing nursing care in the elderly’s homes. The elderly were also engaged socially and encouraged to come out for exercise if they could. Nutrition down to the point of arranging for dentures so that the elderly can eat well, and mincing their food in the interim was also cared for by a dedicated community nurse and her team of healthcare aides.

In fact, apparently the sharing about the program made so much impact that it appeared on a feature wall with, shock horrors, my face on it! And what was draped over my shoulders but a nursing cover! 


That was when I realised that what people remembered was probably not the program I shared, but the baby I brought along and was breastfeeding at various points. Advocating for breastfreeding while advocating for elder care – killing two birds with one stone! I wonder how many would notice the nursing cover……

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